Document, Don’t Create

When you want to be successful, it is recommended that you emulate a great. Kobe Bryant took what he could from the great Michael Jordan and then put his own unique touch on to make it his own. The Beatles started out performing cover songs until they hit their stride and became who we know them to be today.

Gary Vaynerchuk is one of the individuals (on a short list) whom I’ve come to respect and be incredibly inspired by.  In the video above he elaborates on documenting and not creating.

Documenting your process on a day to day basis instead focusing solely on creating gives you something to leave not just for yourself but for other people who may be in that same position can help. It’s about legacy. It can start with a blog like EveryFeel’d or it can be a vlog series on YouTube. It can even be a process of photos of you working on something. Start to finish. When you document, you eliminate the “overnight success” bullshit that people spew when they see a person begin to climb the ladder.

The biggest part of the video is when Gary says, “I think it’s much smarter to document your process of going through this than the advise you think you should be giving”.

That helped me tremendously in term of knowing what to blog about. I’m not in a position to give advise on certain things because I’m still going through the process. I can however blog about what I am doing day in and day out and how I’ve won and lost. In my eyes documenting is simply putting out content of how you got from point A to Z, which is just as valuable as writing up a top 5 list of things you should do to be great.

Depending on your field of work, I believe the resume can come second to a blog or vlog. I think you can get a better idea of the person judging by the personal brand that they are building.

So, document don’t create.




1 thought on “Document, Don’t Create

  1. I hope it’s been going well for you. I’ve been considering this philosophy recently. It can take a decent amount of time to craft a decent blog post the way I would like, but I don’t have a lot of free time. This is one strategy that can allow one to still put out decent content, hopefully, on a regular basis.


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